Experience

The Globe & Mail
UX Designer
May 2016—July 2016

• Mobile redesign of the ROB Magazine.
• Improved the mobile experience by conducting research and identifying pain points.
• Designed hi-fi mockups to present to the client and use for usability testing.
• Main tools used: Whiteboard, Sketch 3, Adobe Illustrator, InVision.

Industry Client (Under NDA)
UX Researcher / Designer
January 2016—April 2016

• Conducted research including surveys, personal interviews and questionnaires.
• Crafted personas and created user/task flows and experience map.
• Designed wireframes and hi-fi mockups.
• Used InVision to perform usability testing twice.
• My team's solution was chosen by our client, between three others.

University of Waterloo Library
UX Researcher / Designer
January 2016—April 2016

• Development of requirements and new features for the mobile search.
• Created improved experience for students to navigate.
• New icons and interface on an existing and familiar system.

FUNIFI
Junior Growth Hacker
July 2014—August 2015

• Content Marketing and Content Development strategy.
• Data-driven Marketing (i.e. Google Analytics)
• Management of social media accounts.
• Basic HTML5 and CSS.

Skills

• Design: Sketch 3, Illustrator, InVision, Balsamiq, Photoshop
• Usability Testing: Lookback, Card Sorting, Observations, Interviews
• Marketing: Google Analytics, Facebooks Ads, Twitter Ads, A/B Testing